Brand ________ reflects the degree to which the associations presented in a marketing message,as well as the consumer's interest,are connected to the brand.
A)resonance
B)linkage
C)synergy
D)stickiness
E)equity

Question

Quizplus · Accepted Answer

Brand linkage refers to the degree to which the elements of a marketing message are linked to the brand. In other words, it reflects how well the brand is integrated into the marketing message and how strong the connection is between the message and the brand.

Brand ________ Reflects the Degree to Which the Associations Presented