________ means the advertising message "rings true" and helps the consumer identify with the brand on a personal level.
A)Resonance
B)Cognition
C)Transformation
D)Symbolism
E)Intention

Question

Quizplus · Accepted Answer

Resonance is the advertising message that "rings true" and helps the consumer identify with the brand on a personal level. This creates a connection between the consumer and the brand, resulting in brand loyalty and repeat purchases. Cognition is the process of acquiring knowledge and understanding, Transformation is the act of changing something or someone, Symbolism is the use of symbols to represent ideas or qualities, and Intention is the aim or purpose of an action or thought. None of these terms fully capture the meaning of resonance in advertising.

________ Means the Advertising Message "Rings True" and Helps the Consumer