________ refers to how consumers search for and respond to information,learn,and understand something.
A) Cognition
B) Affect
C) Perception
D) Behavior
E) Persuasion
Correct Answer:
Verified
Q38: _ means the receiver of the message
Q39: _ means the message connects on some
Q40: _ means people remember seeing the ad,and
Q41: The consumer's ability to separate one brand
Q42: According to the Facets Model of Effects,which
Q44: _ responses mirror our feelings,such as anger
Q45: _ is the process of making symbolic
Q46: The term _ describes something that stimulates
Q47: _ takes place when a set of
Q48: _ means the advertising message "rings true"
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