________ is the process of making symbolic connections between a brand and characteristics,qualities,or lifestyles that cue the brand's image and personality.
A)Resonance
B)Association
C)Comprehension
D)Recall
E)Recognition

Question

Quizplus · Accepted Answer

The process described in the question is known as brand association, which involves connecting a brand with specific characteristics or lifestyles in order to establish its image and personality in the minds of consumers.

________ Is the Process of Making Symbolic Connections Between a Brand