Which of the following is the best example of a low-involvement product?
A)cars
B)computers
C)clothing
D)cosmetics
E)paper napkins

Question

Quizplus · Accepted Answer

Low involvement products are those products that require minimum attention from the buyer as they are inexpensive and bought frequently. Among the given options, paper napkins are the best example of a low-involvement product as they are cheap and bought frequently without requiring any extensive decision-making process. Cars, computers, clothing, and cosmetics are all high involvement products as they involve a lot of research and decision-making before making a purchase.

Which of the Following Is the Best Example of a Low-Involvement