An advertisement that suggests everyone is using a certain brand is using a ________ appeal.
A)rational
B)buzz
C)word-of-mouth
D)bandwagon
E)referral

Name: An advertisement that suggests everyone is using a certain brand is using a ________ appeal. A)rational B)buzz C)word-of-mouth D)bandwagon E)referral
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Question

Quizplus · Accepted Answer

A bandwagon appeal is when an advertisement suggests that everyone is using a certain product or brand, so the viewer should too in order to fit in with the crowd or not miss out on anything.

An Advertisement That Suggests Everyone Is Using a Certain Brand