Turning the page in the newspaper or a magazine,hitting the mute button on the television,tossing unopened mail that looks like an ad,and deleting spam without looking at it are all examples of how consumers ________ messages.
A)decode
B)encode
C)selectively attend to
D)transform
E)accept

Question

Quizplus · Accepted Answer

These actions all demonstrate how consumers selectively attend to messages, meaning they choose which messages to pay attention to and which to ignore.

Turning the Page in the Newspaper or a Magazine,hitting the Mute