________ is a type of marketing communication that has characteristics of advertising but also includes an element that allows the audience to make a direct response to the advertiser.
A)Direct-response advertising
B)Direct-focus advertising
C)Integrated marketing communications
D)Direct-marketing advertising
E)Direct-to-consumer advertising

Question

Quizplus · Accepted Answer

Direct-response advertising has characteristics of advertising but also includes an element that allows the audience to make a direct response to the advertiser, such as by calling a phone number or visiting a website.

________ Is a Type of Marketing Communication That Has Characteristics