Knight-Abbey Commercial Printers and Direct Mailers is a large commercial printer in the southeastern United States.The company develops,prints,and mails direct mail pieces for several businesses.One of the company's largest customers is Beau Rivage Casino in Gulfport,Mississippi.Knight-Abbey personalizes and prints eight variations of a direct mail offer to customers.In terms of the types of firms in direct-response advertising,which type is Knight-Abbey?
A) advertising agency
B) direct-marketing agency
C) service firm
D) fulfillment house
E) print brokerage
Correct Answer:
Verified
Q25: Which of the following are the two
Q26: Which of the following is a form
Q27: Using _,telemarketers call random numbers rather than
Q28: Neal Murphy sells his company's unique gift
Q29: In which type of telemarketing does the
Q31: _ is a type of marketing communication
Q32: The _ regulates email marketing.
A)Do Not Mail
Q33: Which of the following is a TRUE
Q34: Rooms with large banks of phones and
Q35: A _ is a multipage direct-mail publication
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents