After selecting a sweater on the Lands' End website,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement: "Yes,I would like to receive promotional information via email from Lands' End." The statement suggests that Lands' End is using which of the following marketing tools?
A)spam
B)telemarketing
C)predictive dialing
D)data mining
E)permission marketing

Question

Quizplus · Accepted Answer

The statement implies that Lands' End is using permission marketing because they are asking the customer for explicit consent to receive promotional information via email. Spam and telemarketing do not require the customer's permission, while predictive dialing and data mining are not related to sending promotional information via email.

After Selecting a Sweater on the Lands' End Website,Kelly Oldham