Laurie is a college professor who teaches a course in direct marketing.She is a member of the Direct Marketing Association (DMA),a trade association for businesses in the direct-marketing industry,because it is a useful source of current information for her course.She receives direct mail offers,emails,and telemarketing calls from a variety of businesses that are also sent to other members of the DMA.What type of list is Laurie's name most likely on?
A)house list
B)response list
C)compiled list
D)professional list
E)converted list

Question

Quizplus · Accepted Answer

Laurie's name is most likely on a compiled list, which is a type of list created from directories, public records, or other sources, for individuals or organizations that share a common characteristic, such as membership in the Direct Marketing Association (DMA). This is different from a house list (customers or prospects of a single company), a response list (individuals who have responded to direct marketing offers), a professional list (specific to professionals but usually more targeted than just membership in an association), or a converted list (individuals who have changed their behavior or status, such as new homeowners).

Laurie Is a College Professor Who Teaches a Course in Direct