Organic Designs is a small,successful chain of stores offering stylish clothes made of all-organic materials for infants,toddlers,and young children.Most of the Organic Designs stores are located in urban areas.Now,Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets,with the goal of engaging attention and creating long-term relationships with a new group of customers.Which of the following methods of direct marketing would most likely be effective in accomplishing this goal?
A)telemarketing
B)print direct-response advertising
C)catalogs
D)opt-out marketing
E)bulk emailing

Question

Quizplus · Accepted Answer

Catalogs would be the most effective method of direct marketing for Organic Designs to reach potential customers who live outside of the company's existing markets. Catalogs allow the company to showcase their products and provide detailed information about their materials and production methods. This would appeal to customers who prioritize sustainability and organic materials in their clothing choices. Additionally, catalogs can be mailed directly to households, making them accessible to a wide range of potential customers.

Organic Designs Is a Small,successful Chain of Stores Offering Stylish