Which of the following is NOT an objective of consumer promotions such as coupons?
A)generating awareness
B)generating trial
C)maintaining or increasing market share
D)reminding consumers about the brand
E)increasing profit margins

Question

Quizplus · Accepted Answer

Consumer promotions such as coupons are not typically aimed at increasing profit margins, but rather at achieving the other objectives listed such as generating awareness, trial, maintaining or increasing market share, and reminding consumers about the brand. Coupons are designed to attract consumers to a particular product or service by offering them a discount, rather than increase the profit margins of the seller.

Which of the Following Is NOT an Objective of Consumer