In a practice that is sometimes referred to as ________,trade promotions are directed at distribution channel members.
A)value-added marketing
B)payout planning
C)channel marketing
D)partner relationship management
E)customer relationship management

Question

Quizplus · Accepted Answer

Channel marketing is the practice of directing promotions and marketing efforts at distribution channel members, such as wholesalers and retailers. This is done to incentivize these channel members to promote and sell the product to end customers.

In a Practice That Is Sometimes Referred to as ________,Trade