Sorting information in a company's database in order to maintain customer relationships is called ________.
A)behavioral targeting
B)merging
C)variable data marketing
D)data mining
E)opt-in marketing

Question

Quizplus · Accepted Answer

Sorting information in a company's database in order to maintain customer relationships is known as data mining. Data mining refers to the process of finding patterns, correlations, and anomalies among large data sets to extract useful information. By analyzing customer data, companies can gain valuable insights into customer behavior and preferences, which can help them improve their marketing strategies and customer retention efforts.

Sorting Information in a Company's Database in Order to Maintain