Direct-response messages are constantly being measured,enabling direct marketers to learn what works and to modify future campaigns based on results.

Question

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Direct-response messages are designed to elicit a specific response from the audience, such as making a purchase or providing contact information. These messages are often sent via email, social media, or direct mail, and include a call to action that encourages the recipient to take a specific action. Direct marketers track response rates and other metrics to gauge the effectiveness of their messages, and make adjustments to improve future campaigns.

Direct-Response Messages Are Constantly Being Measured,enabling Direct Marketers to Learn