Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant had a situation in which a woman found a fingertip in her bowl of chili.Of course,customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down.Fortunately for Wendy's,it was discovered weeks later that the accuser had a history of filing lawsuits against businesses,and the owner of the lost digit was a co-worker of the woman's husband.The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-Immediately following this individual's claim of finding a fingertip in her chili,which public relations program was most valuable to Wendy's?
A)corporate reputation management
B)crisis management
C)cause marketing
D)public communication campaigns
E)public service announcements

Question

Quizplus · Accepted Answer

The situation described is a crisis for Wendy's, as it involves a serious and unexpected event that caused negative publicity and a decline in sales. Crisis management is the most appropriate public relations program to address and mitigate the negative impact of the incident.

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