A brand's social media channels are categorized as ________ media.
A)internal
B)external
C)paid
D)owned
E)earned

Question

Quizplus · Accepted Answer

Social media channels that are managed and controlled by the brand itself, such as Facebook pages and Twitter profiles, are considered owned media. This is because the brand has ownership and control over the content that is posted on these channels. Internal media refers to communication channels within an organization, paid media refers to advertising, and earned media refers to publicity that is gained through word-of-mouth or third-party endorsements. External media is a more general term that can refer to any media that is outside of the brand's direct control.

A Brand's Social Media Channels Are Categorized as ________ Media