Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant had a situation in which a woman found a fingertip in her bowl of chili.Of course,customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down.Fortunately for Wendy's,it was discovered weeks later that the accuser had a history of filing lawsuits against businesses,and the owner of the lost digit was a co-worker of the woman's husband.The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-To help rebuild Wendy's reputation,the corporate office encouraged franchisees to support local organizations in their communities,such as charities and schools.This practice is most likely known as ________.
A)public affairs
B)marketing public relations
C)cause marketing
D)fund-raising
E)development

Question

Quizplus · Accepted Answer

The practice described in the passage of Wendy's encouraging franchisees to support local organizations in order to rebuild the company's reputation is known as cause marketing. Cause marketing involves a company supporting a social or environmental cause as a way to enhance its image or reputation.

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