A type of advertising that firms use to enhance or maintain their reputation among specific audiences or to establish a level of awareness of the company's name and the nature of its business is called ________.
A)corporate identity advertising
B)advocacy advertising
C)cause marketing
D)house advertising
E)controlled advertising

Question

Quizplus · Accepted Answer

Corporate identity advertising is specifically intended to create or reinforce a favorable image of the company among its target audience, rather than to sell a particular product or service. Advocacy advertising is intended to promote a position on a specific issue, cause marketing is when a company partners with a nonprofit organization to promote a social or environmental cause, house advertising promotes a specific product or service within the company, and controlled advertising refers to in-house advertisements used to promote other parts of the company.

A Type of Advertising That Firms Use to Enhance or Maintain