Which category of public relations tools includes news releases?
A)advocacy
B)corporate
C)paid
D)earned
E)owned

Question

Quizplus · Accepted Answer

News releases are a type of earned media, which falls under the category of public relations tools that are gained through organic means such as media coverage, rather than being paid for like advertising (paid media) or created by the company itself (owned media). Advocacy and corporate are types of PR campaigns, rather than categories of PR tools.

Which Category of Public Relations Tools Includes News Releases