Before revising or developing a new public relations campaign for a new client,Lakshmi is conducting formal background research to assess the internal and external public relations environment that affects the organization's audiences,objectives,competitors,and past results.She is doing this to ensure that the current campaign is on track and performing as intended.What does this scenario illustrate?
A)the first step in creating a strategic plan for public relations
B)the monitoring of a company's reputation
C)the steps of developing a public communication campaign
D)the process of developing a media kit
E)the process of developing a news release

Question

Quizplus · Accepted Answer

The scenario describes Lakshmi conducting background research to assess the internal and external public relations environment, which is typically the first step in creating a strategic plan for public relations.

Before Revising or Developing a New Public Relations Campaign for a New