Julie,who writes a witty daily blog about her life as a college student,has more than a thousand followers on Twitter.Julie frequently mentions her experiences with brands,from fashion to dining,sometimes spreading positive word-of-mouth and sometimes spreading negative word-of-mouth.In public relations terms,Julie's blog and Twitter posts are examples of ________.
A)gatekeeping
B)advocacy advertising
C)earned media
D)paid media
E)public service announcements

Question

Quizplus · Accepted Answer

Julie's blog and Twitter posts are not paid advertising, so options B and D are incorrect. She is not controlling which brands are mentioned, so gatekeeping is also incorrect. Public service announcements are typically government or non-profit organization announcements, which does not apply to Julie's posts. Therefore, the best choice is C, earned media, because Julie is sharing her honest opinions and experiences with brands, which can influence her followers' perceptions and potentially generate positive or negative attention for the brands she mentions.

Julie,who Writes a Witty Daily Blog About Her Life as a College