Which of the following public relations tools is LEAST likely to increase in importance?
A)visual storytelling
B)corporate social responsibility
C)traditional methods of measuring the effectiveness of public relations efforts
D)mobile communications
E)educational video content

Question

Quizplus · Accepted Answer

As the field of public relations continues to evolve, traditional methods of measuring effectiveness may become less relevant. As PR becomes increasingly focused on data-driven metrics, tools that better capture and analyze these metrics (such as social listening and analytics software) will likely increase in importance, while traditional methods such as clip books and advertising equivalency will likely decrease in importance.

Which of the Following Public Relations Tools Is LEAST Likely