Which of the following is TRUE of the rational view of advertising?
A)It focuses on images.
B)It sees advertising's role as a way to provide information.
C)It prioritizes creating buzz.
D)It focuses on nonprice appeals.
E)It sees advertising's role as a way to build relationships.

Question

Quizplus · Accepted Answer

The rational view of advertising sees advertising's role as a way to provide information to consumers, helping them make informed purchase decisions. This view emphasizes the importance of clear, straightforward messaging and factual appeals, rather than relying on emotional appeals or creating buzz.

Which of the Following Is TRUE of the Rational View