In an advertising agency,which of the following is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer?
A)account executive
B)account planning group
C)traffic department
D)copywriter
E)human resources department

Question

Quizplus · Accepted Answer

The account planning group is responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer. They use this information to develop strategies and creative concepts that resonate with the target audience.

In an Advertising Agency,which of the Following Is Usually Responsible