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Refer to the Passage Below to Answer the Following Questions

Question 85

Multiple Choice

Refer to the passage below to answer the following questions.
Polo Ralph Lauren manufactures and sells high-quality,expensive brands of clothing as well as accessories,cosmetics,and home products.The company maintains complete control over the brand image and all of the functions necessary to develop,execute,and deliver advertising.Polo appeals to consumers' lifestyle aspirations.Its products are of high quality and better than most competitors' offerings.The objective in the company's advertising is to convey this image and the fashion statement it makes.
-Several of Polo Ralph Lauren's ads have won awards based solely on their creative ideas.Which award did Polo most likely win?


A) Effie
B) Clio
C) Reggie
D) Silver Anvil
E) Halo

Correct Answer:

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