For an advertisement to be considered effective,what is the first thing it must do?
A)hold consumers' interest
B)gain consumers' attention
C)convince consumers to change their purchasing behavior
D)convince consumers to continue buying the brand
E)remind consumers of the brand and their positive feelings about it

Question

Quizplus · Accepted Answer

In order for an advertisement to be effective, it must first gain the attention of the target audience. Without capturing their attention, the rest of the message will not be received.

For an Advertisement to Be Considered Effective,what Is the First