Question 1

Verbal or written words in an advertisement that indicate exceptions to the advertising claim made are known as ________.

Accepted Answer

Disclaimers are verbal or written words in an advertisement that indicate exceptions to the advertising claim made. They often appear in fine print, and their purpose is to clarify any limitations or conditions under which the product or service advertised may not perform as stated. This helps to reduce the likelihood of misleading consumers and potential legal action against the advertiser. The other choices, ethics, puffs, endorsements, and testimonials, are unrelated to the definition of disclaimers.

Question 2

Which of the following is NOT an element of the Master Settlement Agreement of 1998?

Accepted Answer

There is no ban on all in-store advertising located within 1,000 feet of a school included in the Master Settlement Agreement of 1998.

Question 3

Which of the following provides regulations protecting consumers from misleading claims?

Accepted Answer

The Federal Trade Commission (FTC) provides regulations protecting consumers from misleading claims through laws and guidelines that require advertisers to be truthful and substantiate their claims. The other options listed do not primarily focus on consumer protection from misleading claims in advertising.

Question 4

The question of whether advertising creates social values or merely reflects them is known as the ________.

Accepted Answer

The question of whether advertising creates social values or merely reflects them is known as the shape-versus-mirror debate. This debate revolves around whether advertising is a powerful force that shapes people's beliefs and values or whether it simply reflects and reinforces existing societal norms and values. Option E is the most appropriate and accurate answer.

Question 5

Which term describes what happens when Western culture is imposed on others?

Accepted Answer

Cultural imperialism refers to the practice of imposing Western cultural values, beliefs, and practices on non-Western societies through media, advertising, and other means. This can lead to a loss of traditional cultural practices and a homogenization of global culture.

Question 6

The main concern the FTC has when an advertiser makes substitutes for products during a demonstration (such as using a mixture of glue and water instead of ice cream)is whether the ________.

Accepted Answer

The main concern of the FTC is whether the demonstration falsely upgrades the consumers' perception of the advertised brand. Using substitutes can make the product appear more desirable than it actually is, leading to false advertising.

Question 7

Which of the following does NOT describe a claim that uses puffery?

Accepted Answer

Puffery refers to exaggerated or vague statements that cannot be proven or disproven. Thus, a claim that is supported by a set of facts does not fall under the category of puffery.

Question 8

Which of the following prohibits consumers from taking cash from manufacturers,suppliers,or their representatives for making recommendations,reviews,or endorsements,unless full disclosure is provided?

Accepted Answer

The answer of Which of the following prohibits consumers from...

Question 9

According to U.S.law,which of the following is NOT an element a company/plaintiff is required to prove to win a false advertising lawsuit about an ad containing a comparative claim?

Accepted Answer

According to U.S. law, intent to damage the complaining company's business is not required to prove false advertising in a comparative claim. Instead, the elements that are required to prove false advertising include false statements, deception of a substantial segment of the audience, materiality of the deception, and the sale of falsely advertised goods in interstate commerce.

Question 10

Some Asian and Middle Eastern countries are critical of what they see as America's materialism and disrespectful behavior toward elders and are worried that advertising will encourage their young people to adopt these viewpoints.It is most accurate to say that these countries are concerned about ________.

Accepted Answer

The concern of these Asian and Middle Eastern countries about American materialism and disrespect towards elders is pointing towards the issue of marketing imperialism. Marketing imperialism refers to the imposition of Western values, lifestyle, and beliefs on other cultures through advertising and marketing tactics. These countries fear that advertising will encourage their young people to adopt the Western lifestyle and disregard their traditional values.

Question 11

Which of the following is TRUE regarding customs?

Accepted Answer

Customs are deeply ingrained in a society and can often override formal laws and regulations. Customs can have a major impact on business dealings and should be thoroughly researched and respected.

Question 12

Which term refers to advertising that praises the item to be sold with subjective opinions,superlatives,or exaggerations,and states no specific facts?

Accepted Answer

Puffery is a type of advertising that uses exaggerated, subjective language to promote a product or service without making any specific claims or providing objective information. It is legal, as long as it does not make any false claims or deceive consumers.

Question 13

Which of the following best explains why the amount of prescription drug advertising has increased since 1997?

Accepted Answer

The FDA loosened its controls on pharmaceutical advertising in 1997, allowing for more direct-to-consumer advertising of prescription drugs.

Question 14

Under U.S.law,businesses can seek damages from a competitor who misrepresents the nature,characteristics,qualities,or geographic origin of the company's product in ________.

Accepted Answer

Comparative advertising involves directly comparing one's product to a competitor's, often highlighting the competitor's disadvantages. If a business misrepresents a competitor's product in such advertising, the affected competitor can seek damages under U.S. law for false or misleading representations.

Question 15

Cigarette advertising on ________ has been banned since 1971.

Accepted Answer

Cigarette advertising on radio and television has been banned since 1971, but it is still allowed in print media.

Question 16

________ results when an external message drives people to feel a need or want to buy a product.

Accepted Answer

Demand creation occurs when an external message motivates individuals to feel a need or desire for a product or service, which can lead to an increase in sales. It is often used in advertising and promotional strategies. Direct marketing involves communicating directly with potential customers, while social marketing aims to influence behavior for the greater good. Cause marketing involves connecting a product or service to a charitable cause, and mission marketing focuses on promoting a company's values and beliefs.

Question 17

A ________ is a representation of a cultural group that emphasizes a trait or group of traits that may or may not communicate an accurate representation of the group.

Accepted Answer

A stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing. It emphasizes a trait or group of traits that may or may not communicate an accurate representation of the group. Stereotypes can be harmful because they lead to prejudice, discrimination, and unfair treatment of individuals based on their membership in certain cultural groups.

Question 18

A(n)________ is any advertising message that consumers believe reflects the opinions,beliefs,or experiences of an individual,group,or institution.

Accepted Answer

An endorsement is a type of advertising message in which a celebrity or a person with authority promotes a product or a service using their personal experiences and opinions. It is supposed to influence consumers to buy the product or service based on the endorsement from a trusted individual.

Question 19

A company that pays bloggers to pose as customers and post customer reviews online is using ________.

Accepted Answer

The term for paying bloggers to pose as customers and post reviews online is "flogging." It is considered deceitful and unethical by many and can undermine the credibility of online reviews.

Question 20

Which of the following states a message that is UNTRUE?

Accepted Answer

False advertising is a message that is intentionally untrue and misleading, while puffery is an exaggerated or subjective claim that cannot be proven or disproven. Comparative advertising compares the features or benefits of one product to another, image advertising focuses on creating a certain brand image or identity, and product demonstration showcases the features and benefits of a product.

Quiz 18: Social Impact,responsibility, and Ethics: Is It Right