________ results when an external message drives people to feel a need or want to buy a product.

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Demand creation occurs when an external message motivates individuals to feel a need or desire for a product or service, which can lead to an increase in sales. It is often used in advertising and promotional strategies. Direct marketing involves communicating directly with potential customers, while social marketing aims to influence behavior for the greater good. Cause marketing involves connecting a product or service to a charitable cause, and mission marketing focuses on promoting a company's values and beliefs.

________ Results When an External Message Drives People to Feel