John works for an advertising agency whose client wants to reach Hispanic consumers living in Florida and Texas.He decides that one ad execution is sufficient because he believes that all Hispanics are the same.John is using a(n)________ to make his decision.

Question

Quizplus · Accepted Answer

John is using a stereotype, or a generalization about a particular group of people that may be inaccurate or oversimplified. By assuming that all Hispanics are the same, John is using a stereotype instead of taking the time to understand the unique characteristics and diversity within this population. This can lead to ineffective advertising strategies and missed opportunities to connect with specific segments of the Hispanic market.

John Works for an Advertising Agency Whose Client Wants to Reach