You and your family are part of a consumer panel,and each time you go to the grocery store,you give the sales clerk your ID number.The research company tracks your purchases,as well as several other households' purchases,to determine the extent to which its clients' advertising works.What type of research are you participating in?
A)inquiry test
B)scanner research
C)concurrent research
D)optimization research
E)test marketing

Question

Quizplus · Accepted Answer

The research described is scanner research, which involves tracking purchases through the use of barcodes and ID numbers at the point of sale.

You and Your Family Are Part of a Consumer Panel,and