The planners for Cat Care,a line of cat food and products,want to gather information about which commercial in a new campaign is most effective at increasing sales.Which of the following methods would be best for gathering this information?
A)semiotics testing
B)single-source research
C)recognition testing
D)brand linkage testing
E)conversion research

Question

Quizplus · Accepted Answer

Single-source research is the best method for gathering information about which commercial in a new campaign is most effective at increasing sales. It involves tracking the purchase behavior of a panel of consumers who have been exposed to the advertisements in question, allowing for direct measurement of the impact of the campaign on sales.

The Planners for Cat Care,a Line of Cat Food and Products,want