A type of memory test in which respondents are asked to report what they remember from an ad about the brand is known as a(n)________ test.
A)recall
B)recognition
C)semiotics
D)likability
E)attitude

Question

Quizplus · Accepted Answer

A recall test is used to measure how much information a respondent can remember from an ad, while a recognition test measures whether a respondent can identify or recognize an ad when presented with various options. Semiotics refers to the study of signs and symbols and their interpretation, likability measures how much a respondent likes an ad, and attitude refers to a respondent's overall feelings or beliefs towards a brand.

A Type of Memory Test in Which Respondents Are Asked