A public relations campaign is typically measured in terms of ________ and ________.
A)recognition;recall
B)payout point;break-even point
C)output;outcome
D)click-through rate;conversion rate
E)exposure;engagement

Question

Quizplus · Accepted Answer

A public relations campaign is typically measured in terms of output (the amount of materials produced or released, such as press releases or media placements) and outcome (the impact of the campaign on the intended audience, such as increased awareness or changed attitudes). Recognition and recall may be indicators of outcome, but they are not the only or primary measures of success. Payout point and break-even point are financial metrics that may be relevant to marketing campaigns, but they are not specific to public relations. Click-through rate and conversion rate are digital marketing metrics that are not directly applicable to public relations. Exposure and engagement may be relevant to social media campaigns, but they are not comprehensive measures of a public relations campaign.

A Public Relations Campaign Is Typically Measured in Terms of ________