Promotions with a coupon have the built-in evaluation measure of ________.
A)redemption rate
B)recognition
C)recall
D)trial
E)repeat purchases

Question

Quizplus · Accepted Answer

The redemption rate is the percentage of customers who actually use the coupon or promotion, which provides a clear evaluation of the success of the campaign. It measures how effective the promotion was in driving customer behavior and achieving its intended goal. The other options may also be important measures of success, but they are not specific to coupon promotions.

Promotions with a Coupon Have the Built-In Evaluation Measure of ________