A researcher asks a consumer who watched a particular television program whether she remembers any commercials for a certain type of product,without using a brand name.What type of question is this?
A)unaided recall
B)aided recall
C)recognition
D)prompted recall
E)open-ended

Question

Quizplus · Accepted Answer

This is an example of an unaided recall question since the researcher is asking the consumer to remember a specific type of product without providing any brand names.

A Researcher Asks a Consumer Who Watched a Particular Television