Refer to the passage below to answer the questions that follow.
Dell Computers dramatically increased its consumer advertising,resulting in Dell becoming the top-selling personal computer brand.Consumers could purchase a Dell computer only directly from Dell,either by calling the toll-free number or visiting Dell's website.One of Dell's popular television commercials included Steve,a young man who would usually say,"Dude,you're gettin' a Dell." Audiences really liked Steve and the ads he appeared in,and in fact,that's when Dell's sales started to skyrocket.However,Dell has stopped that campaign and has moved on to others.
-It seems like every week Dell has a special offer for consumers.For example,one offer included a free printer and digital camera with the purchase of a desktop computer.How could marketers evaluate the effectiveness of sales promotion offers such as this?

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The Answer of Refer to the passage below to answer the questions that follow.
Dell Computers dramatically increased its consumer advertising,resulting in Dell becoming the top-selling personal computer brand.Consumers could purchase a Dell computer only directly from Dell,either by calling the toll-free number or visiting Dell's website.One of Dell's popular television commercials included Steve,a young man who would usually say,"Dude,you're gettin' a Dell." Audiences really liked Steve and the ads he appeared in,and in fact,that's when Dell's sales started to skyrocket.However,Dell has stopped that campaign and has moved on to others.
-It seems like every week Dell has a special offer for consumers.For example,one offer included a free printer and digital camera with the purchase of a desktop computer.How could marketers evaluate the effectiveness of sales promotion offers such as this?

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