Answering questions,listening to consumer perceptions,and recording complaints and compliments are objectives for which IMC area?
A)specialties
B)guerilla marketing
C)customer service
D)sponsorship
E)public relations

Question

Quizplus · Accepted Answer

Customer service involves actively listening to customer perceptions and addressing any complaints or compliments they have. This helps improve the overall image and reputation of the company, which ultimately supports the goals of IMC. While public relations also involves listening to consumer perceptions and managing the company's reputation, it has a broader scope that includes media relations and crisis management. Sponsorship, specialties, and guerrilla marketing do not necessarily involve direct communication with consumers or addressing their needs and concerns.

Answering Questions,listening to Consumer Perceptions,and Recording Complaints and Compliments Are