Reaching wide audiences through mass media,acquiring new customers,establishing brand image and personality,and defining brand position are objectives for which IMC area?
A)advertising
B)public relations
C)trade sales promotion
D)point of purchase
E)packaging

Question

Quizplus · Accepted Answer

Reaching wide audiences through mass media, acquiring new customers, establishing brand image and personality, and defining brand position are all objectives of advertising. Public relations focuses on building and maintaining relationships with various stakeholders, while trade sales promotion aims to incentivize purchases from retailers or distributors. Point of purchase and packaging are more tactical means of promoting a product or brand in-store.

Reaching Wide Audiences Through Mass Media,acquiring New Customers,establishing Brand Image