A firm that exercises tight central international control over its advertising is likely to adopt a ________ strategy for an international IMC campaign.
A)localized
B)low-context
C)high-context
D)standardized
E)culture-oriented

Question

Quizplus · Accepted Answer

A firm that exercises tight central international control over its advertising is likely to adopt a standardized strategy for an international IMC campaign, where the same message is used across different markets with little modification. This approach is typically used by firms with a strong global brand identity and a standardized product offering.

A Firm That Exercises Tight Central International Control Over Its