The IMC planning team for a popular fashion label is focused on developing an international IMC campaign that limits costs and maintains brand essence by using the same artwork and photography in all countries.Which type of planning approach is this team most likely to use?
A)local initiative
B)localization
C)360-degree communication
D)centrally conceived campaign
E)bottom-up creativity

Question

Quizplus · Accepted Answer

The team is using a centrally conceived campaign approach by maintaining brand essence and using the same artwork and photography in all countries. This allows for a consistent message and image to be presented globally while keeping costs low.

The IMC Planning Team for a Popular Fashion Label Is