For media planners,information provided by various media is more useful than independently gathered research because it better reflects the true value of the medium to advertisers.

Question

Quizplus · Accepted Answer

Media-provided information may be biased towards highlighting the strengths and value of their own platform, whereas independently gathered research offers a more objective and comprehensive analysis of the medium's true value to advertisers.

For Media Planners,information Provided by Various Media Is More Useful