The households using television (HUT)metric provides data on how many people are watching a specific program at a given time.
Correct Answer:
Verified
Q89: Rachel is creating an international media plan
Q90: A media kit provides information about the
Q91: Recently a local breaking-news story ran on
Q92: Media buyers must bargain for _,the locations
Q93: Policies of compensating advertisers for errors,such as
Q95: Wasted reach is the number of people
Q96: The four basic steps in media planning
Q97: A bleed-through is a technical problem most
Q98: The two basic media objectives are reach
Q99: For media planners,information provided by various media
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents