Recently a local breaking-news story ran on a television channel instead of a scheduled advertisement.The media buyer compensated by promising the client either an equally valuable spot to replace it or a reimbursement.What is this policy known as?
A) make goods
B) bleed-throughs
C) earned media
D) lead time
E) value-added media service
Correct Answer:
Verified
Q86: Media planners examine client information,market research,competitive advertising
Q87: Magazines and newspapers have clearly set production
Q88: Media companies that have brought the planning
Q89: Rachel is creating an international media plan
Q90: A media kit provides information about the
Q92: Media buyers must bargain for _,the locations
Q93: Policies of compensating advertisers for errors,such as
Q94: The households using television (HUT)metric provides data
Q95: Wasted reach is the number of people
Q96: The four basic steps in media planning
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents