Rachel is creating an international media plan for her client.Which of the following is NOT true concerning global media planning?
A) Global media plans must piece together worldwide coverage with a variety of tools.
B) The internet is the only true global medium.
C) Cable TV companies offer an increasing number of international networks.
D) Satellites are regional,not global,in coverage.
E) Technical limitations,coverage areas,and government regulations prevent satellite transmission from becoming universal.
Correct Answer:
Verified
Q84: Which of the following is NOT a
Q85: The tighter the focus on a target
Q86: Media planners examine client information,market research,competitive advertising
Q87: Magazines and newspapers have clearly set production
Q88: Media companies that have brought the planning
Q90: A media kit provides information about the
Q91: Recently a local breaking-news story ran on
Q92: Media buyers must bargain for _,the locations
Q93: Policies of compensating advertisers for errors,such as
Q94: The households using television (HUT)metric provides data
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents