The measure of gross rating points (GRPs)excludes any waste coverage or audience members outside the target audience.

Name: The measure of gross rating points (GRPs)excludes any waste coverage or audience members outside the target audience.
Brand: Quizplus
Rating: 4.8 (50 reviews)

Question

Quizplus · Accepted Answer

Gross Rating Points (GRPs) measure the total exposure of an advertisement without distinguishing between target audience members and those outside the target audience, thus including potential waste coverage.

The Measure of Gross Rating Points (GRPs)excludes Any Waste Coverage