Gross rating points (GRPs)indicate an approximate measure of the reach and frequency of a media plan,as well as the plan's efficiency.

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Gross rating points (GRPs) are commonly used in advertising to measure the reach and frequency of a media plan, as well as its efficiency. GRPs are calculated by multiplying the reach (the percentage of the target audience that saw or heard the ad) by the frequency (the average number of times the ad was seen or heard by those who were exposed to it). Therefore, it is true that GRPs provide an approximate measure of these elements in a media plan.

Gross Rating Points (GRPs)indicate an Approximate Measure of the Reach