The media buyer for a presidential campaign did not have enough campaign funds to purchase television advertisements positions before the fall television season began.To buy television advertisement time,she will have to make purchases in the scatter market.

Question

Quizplus · Accepted Answer

The scatter market allows for last minute purchases of television advertisement time, which is helpful when campaign funds are limited or when a campaign decides to spend more money on television ads later in the season.

The Media Buyer for a Presidential Campaign Did Not Have