One advertising agency's client wanted to use only television commercials,primarily because the client thought it would impress its customers and business colleagues.The advertiser's agency is having a difficult time convincing the client to use a media mix,not just television.Explain why it's better to use a media mix than to rely on just one medium.

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The Answer of One advertising agency's client wanted to use only television commercials,primarily because the client thought it would impress its customers and business colleagues.The advertiser's agency is having a difficult time convincing the client to use a media mix,not just television.Explain why it's better to use a media mix than to rely on just one medium.

One Advertising Agency's Client Wanted to Use Only Television Commercials,primarily